![]() ![]() Some saw “Rewind 2018” as an effort by YouTube to present a sanitized version of itself, said Luke Majoinen, who runs the entertainment YouTube channel Joinen, which has more than 200,000 subscribers. Google doesn’t break out YouTube revenue.īut as YouTube grows, it’s easier for YouTubers themselves to feel slighted by the company’s attentiveness to advertisers. YouTube ad revenues grew to an estimated $9.49 billion in 2018, up 22 percent from the year before, according to eMarketer. Executives pointed to it as a big revenue driver in the company’s latest quarterly earnings call. YouTube is an increasingly important business for parent company Google. Their interests are sometimes at odds, especially when it comes to controversial videos – ones that millions of people might watch, but that advertisers are also wary of associating with. Welcome to the latest tough lesson for Google-owned YouTube as it deals with navigating the tension between its video creators and the advertisers who fuel YouTube’s profits. WhatsApp feature trick: How to hide your view on your friend’s WhatsApp Status (It still holds that title.) So intense was this dissent in the downvotes that YouTube CEO Susan Wojcicki sort-of apologized for the video in February and reached out directly to at least one neglected YouTuber. Within a week, “Rewind 2018” was the most unpopular video on the service, now with more than 15 million dislikes. The snubbed YouTubers and their fans quickly retaliated with a passive-aggressive but potent protest. But for “Rewind 2018 ,” the company instead opted for a narrative approach that sidelined many prominent YouTubers in favor of mainstream celebrities and an inclusive, feel-good message: “Everyone Controls Rewind.” That production is normally a celebration of the YouTube video creators who upload free clips _ sometimes wacky, sometimes personal, sometimes offensive _ that the company sells advertising against. But rarely does it score such a spectacular own goal as it did with its 2018 year-in-review video. YouTube has plenty of problems to deal with, ranging from advertiser boycotts to a recommendation engine often blamed for encouraging conspiracies on the video-sharing network. ![]()
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